Privacy Policy & Cookie Policy

Understanding how we collect, use, and protect your information when you visit M50 Toll Guide.

Privacy Policy

Last updated: January 18, 2026

M50 Toll Guide ("we", "us", or "our") operates the M50 Toll Guide website. This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our website.

Information Collection and Use

M50 Toll Guide is an informational website. We do not collect personal information unless you voluntarily provide it to us through contact forms or email correspondence.

When you contact us, we may collect:

  • Your name
  • Your email address
  • Any other information you choose to provide

We use this information solely to respond to your enquiries and provide requested assistance.

Log Data

Like many websites, we collect information that your browser sends whenever you visit our site ("Log Data"). This Log Data may include:

  • Your computer's Internet Protocol ("IP") address
  • Browser type and version
  • Pages of our site that you visit
  • Time and date of your visit
  • Time spent on those pages

This information is used for analytical purposes and to improve our website. It is not linked to any personally identifiable information.

Cookie Policy

Cookies are small files stored on your device that help us provide a better user experience. This section explains what cookies we use and why.

What Are Cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies We Use

We use the following types of cookies:

Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  • m50toll_cookie_consent: Stores your cookie preferences. Expires after 365 days.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website.

  • m50toll_analytics: Indicates whether you have accepted analytics cookies. Expires after 365 days.

Marketing Cookies

These cookies may be set through our site by third parties. They may be used to build a profile of your interests and show you relevant content on other sites.

  • m50toll_marketing: Indicates whether you have accepted marketing cookies. Expires after 365 days.

Managing Cookies

When you first visit our homepage, you will see a cookie banner allowing you to accept or reject cookies. Your preferences are saved and the banner will not appear again unless you clear your cookies.

You can also control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block cookies from specific sites
  • Block all cookies
  • Delete all cookies when you close your browser

Note that blocking or deleting cookies may affect your experience on our website and other websites.

Our website contains links to external websites, including:

  • eFlow (www.eflow.ie) - Official M50 toll operator
  • Transport Infrastructure Ireland (www.tii.ie)
  • Tourism Ireland (www.ireland.com)
  • Dublin Airport (www.dublinairport.com)

These external sites have their own privacy policies, and we have no responsibility for their content or data practices. We encourage you to review their privacy policies before providing any personal information.

Data Security

We take reasonable precautions to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Your Rights

Under the General Data Protection Regulation (GDPR) and Irish data protection law, you have the following rights:

  • Right to access: Request copies of your personal data
  • Right to rectification: Request correction of inaccurate information
  • Right to erasure: Request deletion of your personal data
  • Right to restrict processing: Request limitation of how we use your data
  • Right to data portability: Request transfer of your data to another organisation
  • Right to object: Object to processing of your personal data

To exercise any of these rights, please contact us using the details below.

Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy.

We advise you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

For official eFlow enquiries regarding toll payments, accounts, or penalties, please use the contact information on our Contact page.

Note About This Website

M50 Toll Guide is an independent informational resource. We are not affiliated with eFlow, Transport Infrastructure Ireland, or any government body. For official toll services, please visit eflow.ie.

Last updated: January 18, 2026